I am a late comer to Gary Vaynerchuk’s book Crush It, which outlines what it takes to be successful online. He writes about the importance of building your personal brand as it relates to major markets. A lot of Fortune 500 companies are still quite wary of allowing their employees to share their connection to the company online along with their employees’ personal online presence. Companies should heed the advice Gary has in encouraging businesses to allow employees to further a company’s brand via their online presence and online connections. Companies not doing this should realize they are missing an untapped marketing resource.
What are one of the key ways to trust employees who have an online presence? Hire good people. Take your time in the hiring process, even checking out what a potential employee’s current online presence is. Once you hire the new employee, refrain from putting too many restrictions on them. Let them be who they are.
The prime message I am putting forth for both companies and individuals is: stop worrying about the public persona – be authentic. I encourage you to learn to be open as our lives are very much public now in this day and age. Turn it into an advantage, rather than a detriment. Trying to fake who you are in business will not reap you the best rewards. Be authentic – and do business with those who are accepting of this. Do not be concerned with being too professional in your online presence. Do not play dual roles. Be the best human being you can be and share this with the world. Those who are attracted to you will enjoy your authenticity. They will enjoy doing business with you. This advice serves not only bloggers, but salesman and marketing folks.
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