WBCN: UPCLOSE WITH A BRANDING EXPERT

Tasha Cooper (T.C.) Coleman, Esq., CEO of Upward Action LLC, is a brand development consultant, social media and digital marketing strategist, author and keynote speaker. As an attorney for a decade,T.C.’s unique combination of business and legal backgrounds fuels her ability to help clients build and strengthen a wide array of business generating initiatives, including brand development, digital marketing and social media strategy, and relationship development. She travels the country and employs technology (e.g., Second Life) to speak to audiences about the practical and measurable implementation of new media and interactive marketing strategies for accelerated business success in the 21st century. She has authored numerous articles on rainmaking, personal branding, corporate brand development, business blogging, Internet marketing for professionals and social media marketing strategy.