Episode 39 - Lindsay Zaltman

Just Ask a Customer What They Want, Right? Lindsay is Managing Director at Olson Zaltman Associates, a research-based marketing strategy firm. As Managing Director, his role includes business development and client management for OZA, as well as participating in all phases of research projects. Lindsay is co-author (with Gerald Zaltman) of the recently released book “Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers” by the Harvard Business Press. Marketing Metaphoria has already been translated into seven languages. He is also co-author of a chapter in The Handbook of Marketing Research on manager-researcher relationships and a case study in the Harvard Business Review. He has been cited in numerous publications including The New York Times, Fast Company Magazine, Business 2.0, Variety and The Journal of Business Research. He has lectured extensively at various Fortune 500 companies and conferences within and outside of the US. He has extensive experience in the advertising and communications field. Prior to joining Olson Zaltman Associates, he was an Account Planner in the Consumer Insight Group at Arnold Worldwide in Boston. While at Arnold, Lindsay worked with various technology, anti-tobacco and packaged goods clients. Before Arnold, Lindsay spent several years at Dymun & Company in Account Management working on clients in banking, finance, and the arts. Lindsay earned a Masters in Marketing Research from the University of Georgia and a BA in Anthropology from the University of Maine.