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Columbia Sports Management

The CUSP Show

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On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

On-Demand Episodes

Tom and Joe welcome Drew Muller, VP of House of Highlights to learn about how he built his career at Bleacher Report/House of Highlights. Drew shares how he capitalized on his media passions and how that led him to his current role at... more
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Joe welcomes John Lashway, Deputy Commissioner of the Canadian Elite Basketball League, back to the podcast to share the league's growth, role growing basketball in Canada, and its place in the ecosystem of professional basketball... more
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Tom and Joe welcome Mary Wittenberg, the new President of Gotham FC to discuss her new position including her short and long-term goals for the club. She explains the importance of building the right partnerships for the club and how... more
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Tom and Joe welcome Dave Zigerelli, Head of Video at Overtime, for our latest check-in with the ever-growing sports media brand. Dave shares how he began his production career working in linear television making non-sports content... more
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Tom and Joe welcome Caiti Donovan, Growth Strategy Lead for the WNBA, to learn about how she built a career using data to understand customer behavior. She shares how she combined her passions for data analytics and growing... more
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Tom and Joe are joined by Linda Ong and Sarah Unger, the founders of the cultural analysis firm Cultique, to explore the work they recently did with Cirque du Soleil, which was profiled in the New York Times. The two share how they... more
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Tom and Joe welcome Scott Rosner, Director of the Sports Management program at Columbia University, to discuss the future of the program, both this upcoming semester and beyond. Rosner shares updates coming to the program in both... more
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Tom and Joe welcome Bill Bergofin, Head of Marketing and Creative at YES Network, to explore the evolution of live sports broadcasts and how they're distributed. Bill shares his background and how he cut his teeth working under... more
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Joe welcomes Bryan Sperber, CEO of Michael Waltrip Brewing, to discuss his decades of work building brands, primarily in the NASCAR space, and how it led to him to taking his first entrepreneurial leap and starting a beer brand... more
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Tom and Joe welcome Rachel Baribeau to discuss her new book, Relentless Joy, and how her career as a sports broadcaster led her to a career in spreading positivity. She shares how she succeeded in adapting to the constant changes... more
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