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Inspiring Confidence with Notes to Self founder Laura Schmidt

  • Broadcast in Business
Kelly Scanlon

Kelly Scanlon


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In January 2011, Laura Schmidt had an idea. A few months later, she started developing a product line and a company based on that idea. The company, notes to self, llc puts Laura's belief in the power of positive thinking into action.

Her first product was notes to self® socks—high-quality athletic socks that have positive affirmations woven-in on the toes and the bottoms as the socks are made. The affirmations are phrases such as "I am confident" as well as other motivational words. The socks are sold online at www.notestoself.com and in more than 1,900 stores across the country, including Hallmark stores, hospital gift shops and boutiques. Laura supports other small U.S. businesses by having the socks manufactured exclusively in the United States. Notes to self, llc regularly donates socks to homeless shelters, women’s shelters and other people in need. Laura hopes that notes to self® socks give people, especially the young, encouragement and confidence to become the best that they can be.

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