Lucinda Cross is a powerful, inspirational, thought-provoking speaker. Her wonderful sense of humor, straight talk, no-nonsense approach empowers yet challenges individuals to step into their greatness. As “Mom-entrepreneur” and Business Midwife Lucinda Cross of Yonkers, New York was motivated to start her own business while she was working frantically in the 9-5 corporate rat race, and shuffling her children back and forth to daycare each day. The routine was not healthy for her or her kids, and, spending only 45 minutes of quality time with them each day was not enough. Cross wanted more. She was stressed, overworked and underpaid. Fast forward to 2010, and Cross is now a successful speaker, author, small business start-up expert and “mom” who has achieved the work/life balance that every woman dreams of. Published in October 2009, Cross’ new book Corporate Mom Drop Outs – Women who have traded in the life sentence for a profitable lifestyle will help “wanna-be” and “start-up” mom-entrepreneurs everywhere turn their dream of owning their own business into a reality. Written in trimesters, the book mimics the birthing process from inception to a healthy full-term business. For several years, she has made it her life’s mission to uplift, inspire and change people’s lives. Her life has been filled with wonderful experiences – from being a single mother, to a Mom-entrepreneur, sharing her gifts as a marketing strategist, mentor and writer she uses that wisdom and insight to motivate moms to create a better life, a better community and a better business through her signature online and offline educational programs.