How LinkedIn Can Help Small Businesses

On August 31, my guest will be Bruce Segall, President of Marketing Sense for Business, LLC, which helps smaller firms build awareness and grow leads. He writes frequently on LinkedIn and marketing, for example “A Wish List for LinkedIn Groups in 2015,” “To Networking Group Members: Use LinkedIn to Help One Another, “LinkedIn: 10 Tips for Everyone,” “Risky Business: Monitoring Your Employees on LinkedIn,” and “Five Easy, Effective Ways to Market Your Practice in 2014.” He has recently trained over 50 clients and dozens of professional associations on LinkedIn. Bruce has 30 years of experience in Marketing, including 10 at MasterCard and six at Citibank. He has a BA from Yale University and an MBA from Stanford University.