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How to Write Cash-Generating Copy that Sells

  • Broadcast in Women
Marnie Swedberg

Marnie Swedberg

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During this hour with Marnie and guest, Claire Stoddard, you’ll discover:

  • What you can learn about copywriting from Bugs Bunny
  • How the power of words can solve your invisibility problems
  • How to bust through the boredom factor and get real results
  • How to achieve 70% to 400% increase in conversion rates
  • How to use the Psychology of Persuasion to move readers from “barely know you” to “like you, trust you, buy from you”
  • The secret to preconditioning readers to believe you fast
  • Why you need to use anchor pricing … and what it is.

As the author of Words that Sell, Claire Stoddard writes remarkably profitable sales copy. Claire learned her copywriting skills while working at such companies as ABC-TV and BusinessWeek Magazine, and has spent the past 20 years writing high-powered, cash-generating sales copy for her clients in corporate America. Learn more at www.ClaireStoddard.com

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