(If this show does not play, please click this link: http://mygoldenwords.com/interview-with-connie-mettler-of-art-fair-insiders/)
Mckenna Hallett, a professional trainer and consultant for small business, shares strategic tips from her 25 year career that has covers the entire spectrum of earning a living as an artist: developing a jewelry line, selling one-of-a-kind work to fine art and craft galleries, servicing wholesale accounts (including Neiman Marcus) and selling at a weekly retail show near her home in Maui.
During this time she has always mentored other artists including teaching seminars on how to sell art. Mckenna has developed a selling system, the E's of Sellling. We talk about what she has learned and share her very solid selling advice. This is not about selling online, but rather how to make more sales in your face-to-face engagements at your shows.
Ever hear, "I'll think about it? " Gain confidence and learn what to DO and SAY when they say they need to think about it! Did you know you are a already a perfect "salesperson" when you are recommending a good book or a restaurant? You share good things naturally, until it's YOUR art you are recommending. We're not talking about being salesy or “closing deals”. Listen to find out what to do next including solid tips to take to your next show.