How does an art festival market their event to the public without big name entertainers, wine tasting areas, children's stages, interactive activities for fairgoers? In other words, strictly an art fair.
Sharon McAllister, Executive Director of ArtFest Fort Myers (FL) joins Sara Shambarger, Director of Art Fairs, at the Krasl Art Center, including Krasl Art Fair on the Bluff in St. Joseph, MI, on this episode. Sharon and Sara have been in the art fair business for well over fifteen years, travel to visit other art fairs and have a wide perspective on creating a community-wide event that facilitates "buy-in" by the local population.
This show will have strategic information that will be useful to artists and show organizers
We'll talk about: