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Interview with Carol Sanford, Author of The Responsible Entrepreneur

  • Broadcast in Business
Zane Safrit

Zane Safrit


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Carol Sanford is the author of The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders and Impact Investors.

From her website:

Carol has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 30 years. Her client list includes long-terms relationships with Colgate Europe and Africa and DuPont Canada, US, Asia and Europe.
She also works with new-economy companies like Intel, Agilent and leaders of change such as Seventh Generation. Central to Carol's philosophy and approach is a reimagined look at what makes and organiztion truly responsible. "Its important to find out what differentiates your business and cannot be copied by competitor because they cannot be you; and then thinking about how to do business so that communities, societies, and ecology as a whole are improved. These are not separate interwoven pursuits. It's completely doable, and a conversation worth having.

And we'll have that conversation about our one competitive advantage, that none of us can copy. That's who we are as individuals - all of our strengths and values and legacies and and dreams. As Oscar Wilde said Be yourself. Everyone else is taken.

Everyone else is a commodity. Being them means you compete in commodity-hell. With the whole being greater than the sum of its parts, I wonder why corporate policies insist we leave ourselves, our best selves, at home.

We’ll talk with Carol. We’ll hear how responsible entrepreneurs mastered these archetypes, connected with buyers, changed an industry and transformed lives.


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