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Sybil F. Stershic, author of Taking Care of the People Who Matter the Most

  • Broadcast in Management
Zane Safrit

Zane Safrit


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Sybil Stershic (http://.qualityservicemarketing.com), author of Taking Care of the People Who Matter the Most, joins our show tomorrow. Sybil is a: "marketing and organizational advisor who specializes in employee-customer care. My professional passion is internal marketing - taking care of employees so they can take care of customers. This concept is applicable to all for-profit and nonprofit organizations." She is president and founder of Quality Service Marketing where since 1988, "QSM has applied the principles of "internal marketing" - a strategic blend of marketing and human resources that ensure employees have the resources and reinforcement they need to take care of customers and each other." She blogs (http://www.qualityservicemarketing.blogs.com/) regularly, blogs well and blogs with inspiration at her site, too. That italicized text is from her website. I include it here because: * it is well-written * it is descriptive * I believe it. I believe it because I read her book. If you care about your employees, your customers and their relationship because that's the foundation of your business...well you will want to read her book in order to know how to do take care of them. So they then can take care of themselves and you. We will talk with her about serving those most important people, employees and customers, and her book and the solutions she offers any business for putting the right people first who can put your business, their business, first. After reading her book, reading her blog, and listening to this show: * you'll be a believer, too!

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