Six Things That Turn PPC Into P-A-Y

Generating a click doesn’t mean generating a lead or a sale. While many business people lament the sometimes uneven results achieved when they employ PPC ads, the best way to turn clicks into cash is to up the ante and make sure you aren’t robbing yourself blind by failing to fine tune your campaign.

In this episode, we'll talk about about six important elements of a Paid-Per-Click campaign that leads to success. We'll discuss the importance of choosing the right keywords, word selection via A/B testing, PPC ad placement, position, evaluating the strength of your offer, the importance of building landing pages that are trustworthy, and maintaining an ongoing touch marketing campaign. If you want to maximize your results with PPC, then tune in to "Six Things That Turn PPC Ads Into Advertising That Pays," on Tuesday at 4 p.m., Eastern Standard Time.