Metalsmith Benchtalk: Archived interview with David Geller

My Guest this Thursday, February 29th at 3 p.m. PST on MetalSmith BenchTalk is David Geller, the owner of Jewelry Artisans, Inc. in Atlanta Georgia.

About: David’s training started as a 10-year-old during the summers in his father’s jewelry wholesale manufacturing company. At the age of 16, David received a car for the sole purpose of coming to work after school.

The family has traced their roots back 14 generations in the jewelry field, going back through New York, Odessa Russia, Spain, France and England. In 1972 David worked for Neiman Marcus when they opened up in Atlanta as a jeweler and then started Jewelry Artisans, as a trade shop in 1974. Within a few short years, the company dropped the trade accounts, dealing full time with the retail end of the business. In 1999 Jewelry Artisans performed over 8800 job envelopes doing over 1.8 million in sales, with half of that coming from the bench. 

Over the years, David developed a system of paying his jewelers on a commission basis, giving them the ability to make a very good living and assuring the store profits of about four times on their labor. The 300 page price book that was developed for his store has quickly become the “repair bible” for over 2000 stores across the USA, Canada, Great Britain, Australia and Guam.

David speaks to state jewelers organizations, at trade shows , and has three yearly all day seminars for the complete training of jewelers on how to price repairs and custom work.

For more about David, visit: http://www.jewelerprofit.com/Home.html.