Tasti D-Lite Part I: Integrating mobile and digital in-store

Tasti D-Lite, the "ice-cream" shop of guilt-free fro-yo indulgences, is spreading its shops across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social and mobile strategies. Here, BJ Emerson, VP Technology for Tasti D-Lite, talks about how he and the company is leveraging various channels to market, and how the company is bringing the digital experience in-store.

BJ will speak at the Mobile Shopping Summit which will take place in New York from October 17 to 19. You can visit the website to learn more about the program.