Pam Macharola on Blair Candy's m-commerce developments

Sometimes innovations are happy accidents. When Blair Candy discovered that people were shopping its website via their mobile devices because they were being barred from using their business computers, the company knew it had to explore the capabilities and opportunities of the mobile space.

Here, Pam Macharola, Owner, Internet Division President, Blair Candy, discusses how the company has approached mobile - with cautious but definitive steps - with Kelly Hushin, Editor of the eTail Blog which covers multi-channel retail and is published by Worldwide Business Research (producers of various e-commerce events.)

WBR will be hosting Mobile Shopping Spring in May where companies taking steps similar to Blair Candy's with their mobile strategies will meet to discuss their challenges and accomplishments. The event will take place April 27 to 29, 2011, at the Westin at Market Street in San Francisco. Please visit the website to learn more about the event and how to get involved.