Andrew Koven on Steve Madden’s new socially-minded site enhancements & its analytical results

Andrew Koven, President of e-Commerce and Customer Experience at Steve Madden talks about how the brand is using mobile to drive its entire business with Kelly Hushin, Editor of the eTail blog, which covers online retail. It’s published by Worldwide Business Research, producers of eTail, Luxury Interactive and the Mobile Shopping Summit, a three-day conference on mobile commerce strategies that will present ideas, experiences and predictions about the future of this rapidly evolving retail channel.

Andrew has been an e-commerce guru for more than 15 years…just about as long as consumers have been shopping online. He's a speaker at the 2010 Mobile Shopping Summit, which takes place October 25 to 27, 2010, at Bridgewaters in NYC. You can visit the website to take a look at other speakers joining him.