Matthew May: The Laws Of Subtraction

Innovation catalyst, founder of EDIT Innovation, and author of The Laws of Subtraction, Matthew E. May describes how in the current age of excess, the best approach is one where less is better. Matthew May provides offers an alternative approach to the ever increasing clutter and add-ons that are part of the conventional innovation process. In its place, Matt May recommends understanding when to remove the right things, and also when to make that timely reduction. Matt shares his six laws of subtraction that offer different ways of looking at problems, thinking creatively, and developing better innovations. Learn how to utilize these six laws to establish a clear competitive advantage over other businesses who continue to base their innovation process on conventional wisdom.