Anthony Flynn & Emily Flynn Vencat: Custom Nation

Founder and CEO of YouBar, Anthony Flynn, and internationally known freelance writer Emily Flynn Vencat, co-authors of Custom Nation, describe how customization of products and services is the trend of the future, replacing the traditional mass production business models. The authors provide the background to how customization is transforming the marketplace in every industry, while also returning domestic manufacturing from offshore locations. The authors demonstrate how entrepreneurs can establish and market a successful custom based business. They also share ideas for existing firms to move toward customization as well. The authors show business people how customization will differentiate brands and their parent companies from the competition. At the same time, you will learn how customization increases market share, boosts profit margins, and enhances customer loyalty.