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Long time blogger BlogBloke describes how the phenomenon of internet gurus has resulted in false information being accepted as good advice. BlogBloke shares how gurus establish their undeserved reputations despite a lack of real knowledge of the subject matter. He shares how these fake gurus falsify their numbers through purchasing names and followers, violate copyright laws, and lead innocent internet users astray. BlogBloke points out their tricks and their methods of stealing other people's content, call themselves instant experts, and extract dollars from the unsuspecting. BlogBloke calls out the gurus and shines the spotlight on their tactics and actions.