Word of Mouth and Viral Marketing with Kitty Kolding, CEO, Houseparty.com

In-home parties have long been a popular way to market products like Tupperware, cosmetics, cookware and many other consumer goods and services.

Houseparty.com has a brand new spin on that tried-and-true form that involves social media and online word of mouth.

House Party CEO, Kitty Kolding, joins John and Paul to discuss how the company is creating a groundswell around this new, social media-inspired model.

Join us Friday, July 17, at noon central for another hour of informative banter on User Friendly Thinking radio.