Likeability - Pt 6 of Why People Buy

People don't buy your house painting services, they buy solutions to their problems. They first buy "you" then they buy your services. What this means is that they are first "buying your reputation and trustability", then they buy your house painting services.

Listen in as Terry Begue gives you a prime example of a customer who displayed what he talks about in building trust first, and how that was a turning point in learning that it is how much people trust you before they will purchase your painting services. 

As Terry states "People don't buy how good you are at what you do. They buy how good you are at being who you are."

For more information visit Terry's website at http://www.thescienceofgettinghired.com