Learn about Social Media Opportunities in Healthcare

Our guest this week is Linda Ollis. The social media projects she will be speaking to in particular relate to targeted marketing - a patient/physician matching on-line program called “FindYourPhysician.com” and an award-winning cardiac screening campaign “Call or Be Called.” Linda is the President and CEO of Ollis Associates, a strategic consulting group based in Omaha, Nebraska that focuses on quality, operational and quality transformation of healthcare organizations. She is a board-certified fellow in the American College of Healthcare Executives, an active member of Healthcare Financial Management Association, a Group Manager for Linked-In group ProActive HealthCare USA and writes a blog on current healthcare issues She has over 30 years in healthcare administration, having held leadership positions across the country for academic medical centers in Pittsburgh, Cleveland, Dallas and Omaha as well as with large integrated delivery systems and faith-based organizations. She started her career as a physical therapist, completing her BS in Physical Therapy and her MPH in Hospital Administration at the University of Pittsburgh. Along the way she also held positions in Marketing and Business Development and Facilities and Strategic Planning. Her Board positions have included major not-for-profit associations such as March of Dimes, Easter Seals, American Heart Association, United Way and Chambers of Commerce in multiple locations. In 2008 she received the Nebraska Governor’s award for Voluntary Community Leadership. Born and raised in Pittsburgh, she and her husband now reside in Omaha, Nebraska.