How to Take the Offline Network Online and The Online Network Offline

Tune in this week to hear my guest Keith Jenkins talk about his success in using social media and leveraging networking online and offline. Keith Jenkins is a realtor and loan officer in San Diego. After graduation, Keith went for a short stint in the Marine Corps. Keith Jenkins has been involved in the real estate market for over 10 years in the San Diego, CA area. The Great "CRASH" of the real estate market made Keith realized that the way he was doing business was going to have to change. Business had dried up, lenders become very strict, and housing prices plummeted. Finding clients all of a sudden became very difficult. After a 2 year "break" from the real estate business, Keith got back involved. Keith did the "traditional" marketing of flyers, going to networking meetings, and contacting old clients, but it just wasn't working. Then he came up with an idea to really help the other people promote their businesses, in turn promoting his own. He came up with an idea called "the big idea network" Basically what they are doing is giving small businesses exactly what they need to grow their businesses, a compelling offer, social media presence, face to face meetings (for those that are geographically desireable) and a continuation of their marketing through the "group" aspect of facebook. In the future they plan on using some of the dues money to actually promote the group online, in turn promoting each business individually.