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The big idea: A Fortune 500 company's lifespan has plummeted from an average of 50 years to a mere fifteen. Companies that achieve longevity have discovered that leaning into the constant disruption of today's high-velocity, volatile economy is essential, according to the research revealed by top-tier consultants and researchers Peter Sheahan and Julie Williamson, PhD.
Why It Matters: In an overcrowded market where new competitors are born every day, staying on top means mattering more than your rivals. Using more than 30 case studies, including Adobe, Zara, GHX and Deloitte Canada, the authors show how boldly embracing disruptions that impede business-as-usual leads to long-term survival. The marketplace winners constantly examine and solve the life-altering challenges of their customers, partners and employees.
Key messages: In Matter: Move Beyond the Competition, Create More Value and Become the Obvious Choice, Sheahan and Williamson tell the compelling stories of companies that have succeeded, and detail the tactics that took them to the top, including:
-- How Burberry's radical retail revamp changed the consumer experience.
-- Why the decision to stop selling tobacco sent CVS' profits soaring.
-- What makes companies like Nike truly heroic.
-- Why influence and partnering with the right customers and clients is key.