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Over the last several weeks, we have talked about the way small business leaders operate during natural disasters like the hurricanes and fires America has been fighting. Now, we find ourselves responding to an unconscionable act in the Las Vegas massacre.
While many will focus on the pure evil that was the perpetrator, and reasons why he may have committed this unspeakable act, we will focus on the actions of fellow Americans. In the moment, while many panicked, others stayed strong and served others... some sacrificing their own lives to protect strangers.
In the days, weeks and months to follow, the business community, small, medium and large, will serve Las Vegas. Entrepreneurs will find creative ways to help heal their home town and others will reach out to deliver kindness in many forms to Las Vegas. Entrepreneurs' penchant for service shines through even during the darkest times.
