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Aesthetic practices rely on social media platforms such as Facebook, Twitter, Instagram, Snap Chat, Google+, Pinterest, LinkedIn and others to educate patients and build a medical practice. Understanding how to effectively obtain a return on investment with these marketing platforms can be challenging. In this interview with Adam DeGraide, CEO of Crystal Clear Digital Marketing, he explains to Aesthetic Insider™ Radio how to discover, serve, and retain patients through social networks. Adam reveals how aesthetic practices are most effective when they utilize both social media platforms and a total digital marketing system in tandem with each other. The way patients want to connect with the world and their health care provider has altered and by building a robust social media network, an aesthetic practice can increase patient loyalty, boost brand awareness, raise patient retention, and generate a favorable referral base with existing patients. To learn more about Crystal Clear Digital Marketing, visit www.crystalcleardigitalmarketing.com.