Zinch.com - the college admissions matchmaker

Wouldn't it be great if you could share your fabulous factor with 600 colleges and let them vie for your attention? College-bound students have a new tool in their quest for finding their dream college - it's Zinch.com. The brainchild of a Princeton student, Zinch allows students to prove they are "more than a test score" and allows colleges to check out nearly half a million students - all online. It's a beautiful thing. Listen in as The Scholarship Lady chats with Dave Blake, director of student finance at Zinch.com