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Developing Your Brand Story with Walter Akana

  • Broadcast in Self Help
The Next Step with Jeff Rock

The Next Step with Jeff Rock


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How do you tell your brand story?

Once you have unearthed your personal brand, based in authenticity, how can you communicate that effectively to the people in your communities? Our brains are hard-wired to comprehend and store information in story form. So how do you develop the narrative that is an essential part of career development? Please join me and my guest, Walter Akana, as we discuss the answers to these questions.


Walter Akana is a career and life strategist, who brings a unique blend of training and experience in coaching, personal branding, and online identity to guide mid-career clients who are hungry for change. Using proven discovery methods, as well as his own finely-tuned perceptions, he helps clients uncover their own “brand DNA,” and then convey who they are in a way that allows them to truly stand out. Passionate about learning, self-development, and self-direction, he brings a distinctive philosophy to running his life, and to working with clients: It’s your life, own it! 


Walter’s career advice has been featured on marketwatch.com, cnnmoney.com, and online.wsj.com.

He has been invited to speak at major universities, including Northwestern University, Georgia Institute of Technology, and Emory University.

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