Building Online Franchise Communities Around the World

AK Stout and Deb Evans will be joined by Andy Steggles, President of Higher Logic, a social media and mobile software company. Andy is also the author of "Social Networking for Non-Profit: Increasing Engagement in a Mobile and Web 2.0 World  http://higherlogic.com/snfnp.

Andy will share how to connect, collaborate, engage and empower franchisees with a connected digital community. “An engaged community converts to better retention, more effective recruitment and higher revenue”.

We will learn how a Social CRM (an online platform for creating private and secure communities) builds engagement and sharing within an organization. He will also share how a Social CRM can bring new life to conferences and engagement with local communities.

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