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Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

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If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.

On-Demand Episodes

Join us as we talk to Laura Zexter, Director of eBusiness for the TD Garden and Boston Bruins and find out how she has built a successful Subscription Management process including the use of Preferences that will soon include... more
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A key part to any successful campaign is understanding the personas with which you are communicating and this becomes increasingly complex when you add how to respond to on-line body language. Join us as we talk to Joe... more
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Join us as we talk to award winning DG marketer and author Pam O'Neal and hear how she implemented lead scoring at BreakingPoint. Pam will share with us how she got started with lead scoring, how she learned to experiment to get it... more
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Debbie Qaqish

In the world of Demand Generation, being able to align sales and marketing is mission critical to success yet few companies have achieved this! Listen to Edwin Thompson of Brainshark talk about his strategies and tactics for successfully... more
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Debbie Qaqish

As the use of Marketing Automation systems continues to explode, sourcing and selecting the tool that is a best fit for your organization can be a real challenge. For 99% of all marketers, this is their first experience with these amazing... more
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Debbie Qaqish

Aaron is near the end of the 17-city summer tour of the Online Marketing Summit. After spending all this time with online marketers, this interview tells us the lessons learned and what's coming next!
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Debbie Qaqish

Marketo has just released Sales Insight, an exciting new solution giving sales people the ability to better manage their own prospecting and make better pursuit decisions through the use of marketing automation functionality
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Debbie Qaqish

Focus on key steps to develop personas and use them throughout marketing channels to speak with relevance and a personalized approach; higher conversion rates
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Debbie Qaqish

Debbie Qaqish of the Pedowitz Group discusses best practices for achieving sales and marketing alignment
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Debbie Qaqish

10 Steps for Best Practices Follow up
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