Tough Talk from Sales to Marketing

According to Jim Obermeyer, founder of the Sales Lead Management Association, the divide between sales and marketing is as wide as it has ever been and this divide continues to create havoc on the credibility of marketing in revenue results.  For marketers to address this divide, they need to better understand the pressures and the psyche of the salesperson. Want to know how a salesperson really thinks?  Join me as I talk to Jim and we explore the pressures, motivations, and behaviors of sales people.  We’ll bring the conversation full circle and explore how this new knowledge enables the marketer to better impact revenue results.