Lenovo, SecureWorks & Verint: The Rise of the Marketing Operations Function

B2B marketing leaders are facing a tsunami of technology and data that is dynamically changing the role of marketing and the value of marketing to the organization.  In this fast-paced environment, marketing leaders are challenged with reinventing marketing and optimizing new tools and new processes.  In this morass of change, the role of marketing operations is emerging as a core capability required to fully enable the new role of marketing.

Join us as we talk to three marketing operations leaders about their experiences on their marketing operations journeys.  We’ll explore the why and how MO grew as a capability, the role and key activities of MO, the impact of the MO function on results such as contribution to pipeline and ROI.  We’ll also have these incredible leaders look into their crystal ball and tell us what the future holds!