The Pedowitz Group: Stop Passing Leads and Start Passing Intelligence!

Warning! This program is for revenue focused marketers who have a synergistic, revenue relationship with sales! Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales intelligence to sales, not just leads. Marketing is sitting on a data goldmine about prospect and client behavior, yet little of this intelligence ever makes it to sales. When is does, we see shorter sales cycles, higher average deal size, and more reps meeting quota. Find out how Patty has accomplished this impressive feat!