Underwear for the Boy Inside You! Nenewear - The Birth of a Brand

Nenewear is excited to launch its debut underwear collection. Founded in 2015 by Efrén Sánchez (joined in this broadcast with partner in business and life, Brandon Boswell), Nenewear is a men’s underwear line that celebrates the boy that exists within us."

In many Spanish speaking countries, “nene” is a term of endearment used for males. It is used towards each other amongst strangers and friends.  When asked what nene means to him: Efren replies, “Everyone used to call my Cuban grandpa “viejo nene” which translates to old boy. Where I come from you can be a nene your entire life. It’s all about how you feel... “Regardless of age, we all have that nene inside us that is curious, playful and mischievous. I wanted to create a line of high quality, sexy, handmade men’s underwear to indulge that nene within me.”  

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