Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

It's Not What You Sell, It's What You Stand For

  • Broadcast in Business
Planet Good Radio

Planet Good Radio


Follow This Show

If you liked this show, you should follow Planet Good Radio.
This week we talk with Haley Rushing, the co-author of "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose." Haley co-founded the Purpose Institute along with her co-author Roy Spence. The Purpose Institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values in the world. Haley and her co-author, Roy Spence, Jr., show us why companies that have a purpose beyond making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. Their book is a wonderful tool for understanding how your company makes a difference and how to harness that purpose for greater success. As one of their clients put it: Said Monica Gattoni, senior manager, marketing, at Southwest Airlines: "For us, it means figuring out what our company is about other than making money. In our case it was 'freedom.'" Over the years, Haley has helped a number of the country's most visionary organizations develop business strategies that are founded on a strong core purpose and authentic core values, including Southwest Airlines, Wal-Mart, Charles Schwab, Norwegian Cruise Line, Whole Foods, World Market, Univision, The American Council on Education, Texas A&M and, most recently, the American Red Cross.

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled