The Dorito Effect ( Suprising Truth About Food and Flavor) with Mark Schatzker

Mark Schatzker, author of The Dorito Effect visits Perfectly Healthy And Toned Radio to discuss his recent book.

Mark Schatzker is a freelance magazine writer and frequent contributor to Conde Nast Traveler and a humor columnist for the Globe and Mail newspaper. He has been nominated for a James Beard journalism award and has received numerous magazine awards.

He is best known for his Conde Nast Traveler story and wildly popular blog that took him around the world in 80 days without ever taking a plane. (Not as easy as you'd think.)

Steak has been a longtime obsession in Schatzker's writing and a couple of years ago, after suffering one too many bland and overpriced strip loins, he decided that he'd finally had enough. Where, he wondered, can a person find a decent steak?

He is the author of Steak: One Man's Search for the World's Tastiest Piece of Beef and The Dorito Effect.

Visit http://markschatzker.com

On this show we'll discuss:

* What are natural flavors?

* Why doesn't chicken taste like chicken anymore?

* How are franken flavors contributing to the obesity epidemic?