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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Pharmaguy

A New Pharma Commercial Model A conversation with Rob Halkes, MHA, Managing Consultant/Owner, Health Business Consult, about a new commercial model for a pharmaceutical market approach, which puts the customer's needs... more
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Pharmaguy

Enough is Enough. It's Not Rocket Science! A conversation with Dyan Bryson, VP, Patient Enablement Services at Indegene Lifesystems Pvt. Ltd. and Managing Director, Inspired Health Strategies, LLC, about what it will take for the... more
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Pharmaguy

The Need for Social Media Training A conversation with Alexandra Fulford, Principal at Healthcare Management Consultants, Ltd and known as @Pharmaguapa on Twitter. We discuss the need for social media training of... more
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Pharmaguy

Ghostwriting, Celebrities, Symptom Quizzes, Numbers A conversation with Adriane Fugh-Berman, MD, Associate Professor at Georgetown University Medical Center and Director of PharmedOut. We discuss how the marketing of... more
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Pharmaguy

How GE Healthcare Uses Social Media & Gaming to Promote and Motivate Healthy Lifestyles A conversation with Angel Gonzalez, Founder & CEO, Ideagoras, Veronica Botet, Global Manager, Digital and Social Media, GE... more
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Pharmaguy

What to Worry About After FDA Publishes Its "Final" Guidelines A conversation with Bradley Merrill Thompson, Member of the Firm at Epstein Becker & Green and General Counsel to the mHealth Regulatory Coalition. We discuss... more
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Pharmaguy

Alliance Health's Safe Social API A conversation with Dan Hickey, SVP of Products at Alliance Health, about Alliance Health's Safe Social API, which enables marketing partners in the pharmaceutical industry to build interactive... more
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Pharmaguy

Survey Reveals Physicians Prefer Filtered Sunshine A conversation with Michaeline Daboul, CEO of MMIS, about her company's third annual survey of doctors and their knowledge of the Sunshine Act. The survey found that... more
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Pharmaguy

How Can (Should?) Pharma Marketers Facilitate the Conversation Between Patients & Physicians? A conversation with Alan Topin, President of Topin & Associates, about what he has called the 'Doctor-Patient Disconnect' and the... more
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Pharmaguy

Impact on Pharma's Ability to Measure the Effectiveness of SEO Initiatives A conversation with Domenico Tassone, Vice-President of Digital Analytics & Operations at The Encima Group, about the privacy setting introduced by Google... more
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