Sizzle Sells, Even for Doctors

Are Better Headlines Just What the Doctor Ordered?

Pharmaguy interviews Jeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community. 

Questions/Topics of Discussion

• Why should anyone care about physicians reading clinical news?
• Medical publishing and journals are booth booming. How are doctors managing the tidal wave of new medical literature?
• How, when and why are doctors reading medical news today? What are the most interesting physician trends?
• How does Doximity's DocNews feature work? Who does it reach?
• What are some case studies of boosting physician readership through Doximity? What has Doximity learned from testing and optimizing?
• What are the larger pros and cons of social news curation?
• What best-practices can life sciences learn from Doximity's success with adding sizzle to medical news?