Making Games That Work for Patients

How to Balance Learning Objectives & Gameplay Without All the Stress

Pharmaguy interviews Andy Yeoman, co-founder of Focus Active Learning, about making games that work for patients. The only way to get it right is to understand exactly what you're trying to achieve within the target audience and know how to communicate with them in a way that persuades them to think and behave differently. We will discuss the obstacles that Pharma faces when designing games for patients and how the industry can avoid creating stressful games that imitate Angry Birds or Space Invaders.