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How Can (Should?) Pharma Marketers Facilitate the Conversation Between Patients & Physicians?
A conversation with Alan Topin, President of Topin & Associates, about what he has called the 'Doctor-Patient Disconnect' and the role of pharmaceutical marketers in overcoming that disconnect by facilitating the conversation.
Topin will also be a member of a panel moderated by PharmaGuy at the Social Media for Pharma conference. The panel is titled "Getting To The Heart Of What Patients And HCPs Really Want And Need To Win Trust And Help Bridge The Widening Gap Between Patient And Prescriber."