How Satisfied are Pharma Marketers With Their Digital Effort

When it comes to digital IQ, some brands are geniuses and some are feeble-minded idiots, according to the "L2 Digital IQ Index" for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories (see "Is Your Brand a Digital Genius or a Feeble-Minded Idiot?" and listen to this Pharma Marketing Talk podcast: "Pharma's Digital IQ").

 

That's what outside experts have to say about the digital efforts of pharmaceutical marketers. But how satisfied are pharma marketers themselves with their digital efforts?

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For several years now, Across Health -- an agency with a focus on innovative pharma marketing consulting and eCRM -- has been running a unique digital landscape survey among life sciences leaders in the EU. The 2011 EMEA digital marketing survey reached a record amount of respondents and gives a 360&deg; view on the status, challenges and future of "The New Normal," aka digital, in life sciences