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Emerging Search Engine Technology Drives Digital Integration Strategy

  • Broadcast in Business
Pharmaguy

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Host John Mack and his guests, Laura Pfister, VP, Interactive Media & SEM, IGNITE HEALTH and Buddy Scalera, VP, Interactive Media, QI INTERACTIVE, discuss the rapid advance of search engine marketing technology and how it is impacting SEM strategy, integration of digital assets, and regulatory compliance.

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