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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation with Jeff Fetterman, President and CEO of ParagonRx, about developing a Risk Evaluation and Mitigation Strategy (REMS) that clinicians will consider useful and that would raise their intent to prescribe.
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Shwen Gwee and other Digital Pharma "unconference" faculty members will discuss what's hot and what's not in digital pharma marketing. It's also your opportunity to vent your favorite digital pharma rant! Or just quietly suggest... more
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A conversation with Brian Kaplan M.D., founder, and Bob Terwilliger, CEO & President, of AccuDial Pharmaceutical about the safety and efficacy of over-the-counter (OTC) medications for children and their company's patented... more
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A conversation with Rene Hansen, Global Director of Business Transformation at UCB Pharma and Benjamin Heywood, Co-founder and President of PatientsLikeMe, about the strategic partnership between UCB and... more
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A conversation with Kevin Kruse, President of Kru Research, presenting the results of a Twitter experiment in which a fictitious insomnia brand drug Twitter account was set up to determine the value of Twitter to reach a qualified... more
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A conversation with Fard Johnmar, Founder and CEO of Envision Solutions, about an initiative to bring people working in health marketing communications together.
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An ePharma Pioneer Club members-only discussion of the first-ever pharma branded Tweet. What can we learn from this? Is it a good model for other brands to follow?
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Lawrence Sherman, FACME, CCMEP, President and CEO of The Physicians Academy for Clinical and Management Excellence, talks about research he conducted on the use of humor in physician continuing medical education.
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A conversation with Judith von Gordon and John Pugh, external communications executives at Boehringer Ingelheim, about their use of Twitter and other social media networks.
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Daniel Reda, co-founder of CureTogether.com, will talk about this new social network that helps people anonymously track and compare health data, to better understand their bodies, make more informed treatment decisions and... more
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