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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

Pharmaguy

A conversation with Terrence Kalley, founder of Freedom of Access to Medicines (FAMEDS), regarding patient advocacy and his organization's fight against FDA's plans to remove the metastatic breast cancer indication for Avastin, a biologic... more
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Pharmaguy

A conversation with Stacey Irving, Senior Director, Channel Marketing, and Derek Rago, VP Marketing & Strategy, at McKesson Patient Relationship Solutions, about the McKesson Pharmacy Intervention Program, which expands patient... more
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Pharmaguy

Interview of Matt Snodgrass, Social Media Director at WCG, about Facebook's planned changes to its "whitelisting" policy and its implications for pharmaceutical marketers.
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Pharmaguy

A conversation with Jacqueline Thong, co-founder and CEO of Ubiqi Health, about disease management mobile applications and how pharma marketers can leverage mobile health apps to engage with and learn from patients.
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Pharmaguy

A conversation with Jack Barrette, CEO and Founder of WEGO Health, providing feedback, context and prospective on an updated 2011 WEGO Health survey of "Health Activists" regarding the impact new FDA guidance will have on pharma... more
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A conversation with Katrina S. Firlik, M.D., Chief Medical Officer, and John Ruvane, Vice President, Sales and Business Development, HealthPrize, highlighting results of an independent physician survey that suggests... more
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A conversation with Preeti Pinto, Principal at Preeti Pinto Consulting, LLC and former Executive Director & Head of Promotional Regulatory Affairs at AstraZeneca US, about the use of comparative effectiveness and health... more
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A conversation with Luca Fabbri, EU MKTG & Sales Innovation Manager at Eli Lilly and Company, about his experience using TeleWeb e-detailing in Europe.
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An interview with Tony Jewell, a member of AstraZeneca's external communications team and editor of AZ Health Connections blog, about the recent #rxsave Twitter chat and plans for future pharma-hosted chats.
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A conversation with Denise Silber, CEO of Basil Strategies, Phil Baumann, Health Is Social, and Bertalan Mesko, MD, Founder of Webicina.com, and other invited guests about the use of Web 2.0 and social media such as Twitter for improving... more
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