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Pharmaguy

Pharma Marketing Talk

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Interviews of leaders and innovators in pharmaceutical marketing.

On-Demand Episodes

A conversation with Susan Collins, MS, CHES, RD, Senior Vice President, Health Education Research and Development, HealthEd, about the SurroundHealth online community of 'Healthcare Extenders.' We will focus on how this group of... more

Tracking a Moving Target A conversation with Christopher Wooden, Vice President, Global Sales at Cegedim Strategic Data (CSD), about CSD's desk research that tabulated how the top 100 pharmaceutical companies rank in... more

A conversation with Ambre Morley, Associate Director, Product Communications, Novo Nordisk, who talks about why her company teamed up with celebrity chef Paula Deen as a spokesperson for type 2 diabetes treatment.

A conversation with Bill Cooney, President & CEO, Medpoint and Vince DeChellis, Head, NHHS Healthcare Consulting, LLC, about the looming challenge of complying with the physician payment "Sunshine Act" and the competitive... more

A conversation with Casey Quinlan, "Mighty Mouth" at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors, Eileen O'Brien, Director, Search & Innovation, Siren Interactive, Richard Meyer, Principal Consultant, Online... more

A conversation with Michael Heinley, Corporate Vice President, Leadership and Employee Communication, and Bill Price, Vice President, Media Relations, Johnson & Johnson, about the company's Employee News Network ("ennTV"),... more

A conversation with Seth Perlman, President, The Lathe, about the importance of choosing the right mobile platform and understanding the pros and cons involved when developing healthcare and pharma related applications. Screen size and... more

A conversation with Elizabeth A. Cermak, EVP, and Chief Commercial Officerat Pozen, Raj Amin, CEO and Co-Founder of HealthiNation, and Bonin Bough, Senior Global Director of Digital and Social Media, PepsiCo, about the who,... more

A conversation with Brian M. Overstreet, founder and president of Adverse Events, Inc., about the challenges FDA faces in reporting adverse drug events to the public and the impact on patient safety.

A chat with Monique Levy, VP Research at Manhattan Research, about the changing pharma eDetailing landscape. We discuss how the online promotion landscape changed, and which types of programs garner the largest audience... more

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