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NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

NY Brand Lab Radio

Looking to change the future and the world? Let's start with branding Oceans. Meet Peter Neill. He's minding the future and affairs of the world's Oceans. He knows every ocean needs an advocate so he's on a mission. As... more
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NY Brand Lab Radio

FACT: Brands are becoming more human. But what does the humanization of brands actually mean? What's more, if you want to humanize your brand or company, what do you do? Meet Gemma Craven. As SVP and NY Group... more
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NY Brand Lab Radio

Entrepreneurship teaches young people that what they are learning in the classroom is, in fact, relevant to the real world. Today, we're looking at one remarkable organization, NFTE, the Network for Teaching for Entrpreneurship.... more
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NY Brand Lab Radio

If you're at all concerned you need to work on bringing more hustle, heart and desire to make a difference, then look no further. Meet Marie Forleo. A marketing and lifestyle expert, Marie teaches women entrepreneurs how to live... more
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NY Brand Lab Radio

Quintessential entrepreneur Jonathan Fields is a man who wears many hats. For starters, he's author of Uncertainty: Turning Fear and Doubt into Fuel for Brlliance. What's more, he's a giddy dad, husband, New Yorker, serial wellness-industry... more
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NY Brand Lab Radio

How to Raise the Visibility Factor in your Business? Start Tapping into the Creative Beast Within. Identify the defining moments in your life. Then, think again. I'm hearing the same kind of question alot recently. Business owners are... more
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NY Brand Lab Radio

IN FULL DISCLOSURE: Today's radio show is one of two special segments geared to restless creatives who are looking to apply their entrepreneurial spirit to money making! (Next segment scheduled July 27.) So meet my special guest,... more
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NY Brand Lab Radio

He's been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. What's more, he's the creator of the Duct Tape Marketing System... more
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NY Brand Lab Radio

charset="utf-8" /> It's not every week I open up the lines for a Q&A segement! If you're been sitting on the fence lately dreaming about how to get started or how to reboot your brand or how to show up when it comes to social media or just... more
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NY Brand Lab Radio

What's your most niggling frustration around your brand? Or, your biggest point of pain in your business? (You know, where does it hurt the most?) Well, if your brand needs a bit of clarity, call in between 10amET and 10:30amET on NY... more
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