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Fact: Social media is a goldmine for business owners

  • Broadcast in Business
NY Brand Lab Radio

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Fact: As corporations are shifting their hiring practices and bringing on more freelance & independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that the 17 million independent workers today is expected to rise to 23 million by 2017.

So it's crucial for anyone who expects to earn a living to think of themselves as entrepreneurs and prepare to market themselves online. In response to this economic environment, social media strategists and authors, Miriam Salpeter of Keppie Careers and Hannah Morgan of CareerSherpa.net, wrote Social Networking for Business Success: Turn Your Ideas into Income. which launches September 3! It's a practical guide  for savvy existing business owners as well as those who are considering starting new entrepreneurial ventures. 

Hannah Morgan joins us today: A social media strategist and the owner of CareerSherpa.net, Hannah speaks and writes about career trends and social networking in a variety of outlets, including U.S. News & World Report.


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