NY Brand Lab Radio | Gemma Craven

FACT: Brands are becoming more human. But what does the humanization of brands actually mean? What’s more, if you want to humanize your brand or company, what do you do? Meet Gemma Craven. As SVP and NY Group Director at Ogilvy’s 360 Digital Influence Group, Gemma is an expert in the world of advising and leading clients on the development of community, conversation and reaching key influencers online. She’s worked in the digital space in the US and France with the world’s leading brands  – BBC, News Corp, Microsoft, IBM and GNC – and now leads client relationships with Gap, DuPont and IKEA as well as handling digital crisis management, social strategy creation – and more. Find out why consumers (you and me) are demanding this more human approach and then watch heads turn. PS Ogilvy is a proud winner of 2011 Digital/Social Global Agency of the Year - Holmes Report. Follow Gemma  @gemsie. Then go visit www.ogilvy.com