Food on the Table with Manuel Rosso

Manuel Rosso earned an undergraduate degree in marketing and started his career in the world of traditional beverage and package goods brand management. After a spending a number of years roaming the grocery aisles, he entered the MBA program at MIT and switched to the world of technology by joining Dell. He caught the startup bug and was hired at IMVU as vice president of marketing. There, he had the opportunity to work with Will Harvey, Eric Ries and the rest of the IMVU team at the time the concept of the Lean Startup was taking shape. 

 

He took that culture to Food on the Table, the brainchild of his year as an Entrepreneur in Residence at Austin Ventures. Says Manuel: "This concept was born out of a need to get organized with menu planning, to create easy prep meals that everyone enjoyed and to save time and money at the grocery store. At Food on the Table, our intent is to deliver an experience that is unique, yet practical. That's why we work closely with moms, including my wife, as we continue to build and improve Food on the Table concept."

 

Will the future of meal planning be in apps? After considering all the money and time families spend on groceries, there has to be a change in the way consumers organize their weekly meals.